Sony Ericsson is a joint venture established on October 3,2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to making the mobile phones(From Wikipedia). The stated reason for this venture is to combine Sony's consumer communications sector. The Sony Ericsson's product has many series to respond to the demand of the users. In this article, it contains three series of product. The K series for camera phone, W series for walkman phone and J series for low-end phone.
The K series, The word K comes from Kamera (Swedish for "camera"). This series focused on the quality of camera that is greater than another. Sony included cyber-shot technology into K series phone. The K750i is a famous example of K series. It come with 2 Mega pixels with auto-focus and flash. From my experience, K750i has a great camera to take a photo but in terms of VDO recording, it's poor. The function is quite good at taking photo and listening to music but the sound quality from the speaker is not well. The K series included the cover to protect the lens of the camera. The design of K series phone is deluxe phone. The color that Sony Ericsson uses for K series is black, it makes the phone look modern and deluxe.
The walkman phone or W series from Sony Ericsson, is the phone that can take your music everywhere. You can see the walkman logo on the phone. Walkman phone included a camera without auto-focus and good speaker. It doesn't have lens cover like K series. The W series have black and orange or white and orange color. I have a w850 black color,slide phone. The speaker used in w850 is quite good; bass treble and vocal are good quality more than others. The menu interface in walkman series is greater than K series. The music player has more functions to shuffle, repeat and configure visualizations. The one function that is in W series only is flight mode. It is a mode in which mobile phone can be left on while inside a flying aircraft. User can play a phone normally but a phone doesn't receive phone signal
Finally, Sony Ericsson's product is J series. J series has strong body and the stamina battery powering of J-series phones, offers longer talk time of up to 8 hours and can provide up to 300 hours of stand-by time. Sony Ericsson cut sone functions to make it cheaper such as 2 mega pixels to VGA camera or 262k screen to 65k screen. The Sony Ericsson J220i is a very small, light&compact mobile phone which is very user friendly. The phone comes in a color of smooth black or sky blue. It comes with standard functions with VGA camera.
In conclusion, Sony Ericsson needs to have many series of product to respond to customers' demands. From the article, you can see the point of each series focused on; K series for shooting picture, W for music people and J series for cheaper. That depends on customers' life style, what series is best for them
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